Social Media Guide
Social Media Guide
Section titled “Social Media Guide”Facebook Page Management
Section titled “Facebook Page Management”The pack’s Facebook page is the primary social channel for reaching current and prospective pack families.
Admin access: Committee Chair and Secretary have admin access; Public Relations Coordinator has editor/poster access.
Regular Posting Cadence
Section titled “Regular Posting Cadence”| Content Type | Frequency | Who |
|---|---|---|
| Pack meeting event | Monthly (before each meeting) | Public Relations Coordinator |
| Event photos | Within 1–2 days of event | Public Relations Coordinator |
| Recruitment announcements | September (primarily) | Public Relations Coordinator + Membership Chair |
| Major milestones (Pinewood Derby, Blue & Gold, crossovers) | As they happen | Public Relations Coordinator |
| Service projects, community events | As they happen | Public Relations Coordinator |
Creating Facebook Events
Section titled “Creating Facebook Events”For every pack meeting and major outing:
- Create a Facebook Event on the pack’s page
- Include: date, time, location (your pack meeting location or specific venue), brief description, what to bring
- Post at least 2 weeks in advance
- Pin the event or share it to the page’s timeline as the event approaches
Posting Photos
Section titled “Posting Photos”Photo policy:
- Only post photos of Scouts whose families have provided general consent (typically collected via a photo release form)
- When in doubt, crop out faces or get explicit permission
- Follow BSA’s youth protection policies: no individual photos of a single Scout without a parent present
Tips for great event photos:
- Capture Scouts in action (not just posed shots)
- Get the Cubmaster’s permission to share any particularly sensitive or award-ceremony moments
- Label photos with the event and approximate date (Facebook adds the date automatically)
Pack Meeting Facebook Communication
Section titled “Pack Meeting Facebook Communication”Before each pack meeting, post or share a reminder:
- Event name: “the pack Monthly Pack Meeting — [Month]”
- Date, time, and location
- Any special elements (advancement ceremony, guest presenter, etc.)
- “All Scout families welcome!”
Class B T-Shirt Inventory
Section titled “Class B T-Shirt Inventory”Note: T-shirt inventory management has moved to the Apparel Coordinator.
Used In
Section titled “Used In”| Resource Used In | Type |
|---|---|
| Public Relations Coordinator | Role |