Membership Recruitment Plan
Membership Chair: Recruitment Plan
Section titled “Membership Chair: Recruitment Plan”Overview
Section titled “Overview”The primary recruitment season for Cub Scouting is September, timed to school start. However, Scouts can join at any time of year. A year-round recruitment mindset keeps the pack healthy.
Annual Recruitment Timeline
Section titled “Annual Recruitment Timeline”| Month | Activity |
|---|---|
| August | Attend community activities fairs (e.g., your town Activities Fair) with pack booth |
| Late August | Prepare recruitment materials: fliers, sign-up forms, promotional items |
| August–September | Coordinate with Public Relations Coordinator for school communications and social media |
| September | Host school-night recruitment event(s) at your pack meeting location |
| September | Follow up with interested families within 48 hours of sign-up |
| October–November | New family orientation for families who joined in September |
| Year-round | Welcome new Scouts who join at any time; connect to den leader |
| Year-round | Follow up on dropouts and lapsed members |
School-Night Recruitment Event
Section titled “School-Night Recruitment Event”The school-night sign-up is the most important recruitment event of the year.
Planning steps:
- Coordinate with your pack meeting location for permission to use school grounds or have fliers distributed
- Book the date (BSA often provides district-wide school-night dates — coordinate with your council)
- Prepare sign-up table: promotional materials, applications, info sheets, tablet/laptop for digital sign-ups
- Recruit current pack families to bring their Scouts in uniform — uniformed Scouts are the best advertisement
- Coordinate with Cubmaster to be present and speak to prospective families
- Follow up: email or call every interested family within 48 hours
At the event:
- Greet every family warmly — this is their first impression of the pack
- Have sign-up materials ready and registration fees clearly communicated
- Give every interested family an info packet with pack contact info and website
Community Activities Fairs
Section titled “Community Activities Fairs”the pack participates in community activities fairs (e.g., the your town Activities Fair) as a recruitment tool.
- Set up a booth with pack branding, sign-up sheets, and Cub Scout materials
- Scouts in uniform attending are the best recruitment tool
- Collect contact information; follow up after the fair
See: docs/Training/Positions/Marketing - Public Relations Chair/Events/2025 your town Activities Fair.md
Year-Round Recruitment
Section titled “Year-Round Recruitment”Scouts can join at any time. When a new Scout joins mid-year:
- Connect them to their den leader immediately
- Assign them a “buddy” Scout in the den
- Ensure health form and adult application (if applicable) are submitted
- Membership Chair or new family coordinator conducts a brief welcome orientation
Resources
Section titled “Resources”docs/Training/Positions/Membership Coordinator/Membership Chair Guide.mddocs/Training/Positions/Marketing - Public Relations Chair/Events/2025 your town Activities Fair.md- public-relations-coordinator — Public Relations Coordinator manages promotional materials
Used In
Section titled “Used In”| Resource Used In | Type |
|---|---|
| Member Recruitment Coordinator | Role |