School-Night Recruitment Event

Description

The pack’s primary annual Scout recruitment event, held at your pack meeting location in early September. The Cubmaster presents the Cub Scout program to prospective families, and families can sign up on the spot.

Overview

School-Night Recruitment is the single most important recruitment event of the year. Held within the first few weeks of school starting, it reaches families when they are actively evaluating activities for their children. The Cubmaster presents an engaging overview of the Cub Scout program while Scouts in uniform demonstrate the fun and adventure of Scouting. The goal is to have families sign up before they leave. Follow-up within 48 hours is essential to convert interested families to registered members.

Timeline / Checklist

When	Task
August	Prepare recruitment materials (fliers, sign-up forms, info packets)
August	Coordinate with your pack meeting location for event permission and facility access
September	Host the school-night event
Within 48 hours	Follow up with all interested families

Event Details

• Have Scouts in Class A uniform to welcome families
• Cubmaster delivers an engaging, 10–15 minute program overview
• Have sign-up forms and a Square or payment device ready for on-the-spot registration
• Provide take-home packets with: uniform guide, dues schedule, annual calendar, pack website info
• Coordinate with the school for room access, setup time, and any required permissions

Coordination

• Membership Chair organizes the event, prepares materials, and manages 48-hour follow-up
• Cubmaster presents the Cub Scout program to prospective families
• Den Leaders attend in uniform to answer questions and represent their dens

Key Tasks

Task	Category
Recruitment Materials Preparation	Recruitment
School-Night Recruitment Event	Recruitment