Social Media Guide
Social Media Guide
Facebook Page Management
The pack’s Facebook page is the primary social channel for reaching current and prospective pack families.
Admin access: Committee Chair and Secretary have admin access; Public Relations Coordinator has editor/poster access.
Regular Posting Cadence
| Content Type | Frequency | Who |
|---|---|---|
| Pack meeting event | Monthly (before each meeting) | Public Relations Coordinator |
| Event photos | Within 1–2 days of event | Public Relations Coordinator |
| Recruitment announcements | September (primarily) | Public Relations Coordinator + Membership Chair |
| Major milestones (Pinewood Derby, Blue & Gold, crossovers) | As they happen | Public Relations Coordinator |
| Service projects, community events | As they happen | Public Relations Coordinator |
Creating Facebook Events
For every pack meeting and major outing:
- Create a Facebook Event on the pack’s page
- Include: date, time, location (your pack meeting location or specific venue), brief description, what to bring
- Post at least 2 weeks in advance
- Pin the event or share it to the page’s timeline as the event approaches
Posting Photos
Photo policy:
- Only post photos of Scouts whose families have provided general consent (typically collected via a photo release form)
- When in doubt, crop out faces or get explicit permission
- Follow BSA’s youth protection policies: no individual photos of a single Scout without a parent present
Tips for great event photos:
- Capture Scouts in action (not just posed shots)
- Get the Cubmaster’s permission to share any particularly sensitive or award-ceremony moments
- Label photos with the event and approximate date (Facebook adds the date automatically)
Pack Meeting Facebook Communication
Before each pack meeting, post or share a reminder:
- Event name: “the pack Monthly Pack Meeting — [Month]”
- Date, time, and location
- Any special elements (advancement ceremony, guest presenter, etc.)
- “All Scout families welcome!”
Class B T-Shirt Inventory
Note: T-shirt inventory management has moved to the Apparel Coordinator.